Beer Label Design

Goal

The goal of this project was to develop a farewell gift for a coworker who was leaving the organization. Since they always had the dream of opening their own brewery, I thought of the idea of creating beer labels that translate the abstract experiences and personal evolution of a non-profit leader. Each label needed to tell a story, evoke a specific feeling, and resonate with the values and challenges inherent in the sector.

Solution

I developed four conceptually rich beer brands, each with a unique name, visual direction, descriptive copy, and suggested tasting notes, all tied to a specific aspect of the Executive Director's journey. "No Ego" uses an approachable illustration and lively flavors to celebrate humble leadership and shared growth. "Kick Back," with a serene mountain vista and crisp notes, emphasizes the crucial need for reflection and rejuvenation. The chaotic rainbow design and rich flavors of "Chaotic Good" embody the dynamic and resilient spirit required to build meaningful change. Finally, the mysterious detective motif and complex profile of "Agent Change" portray a bold and unconventional force dedicated to dismantling injustice. Together, these brands offer a creative and engaging narrative of leadership, resilience, and the pursuit of positive impact within the non-profit sector.