Personality Beer Labels

This project, created purely for fun and as a gift for a dear friend and coworker, involved developing four unique beer label designs under her own fictional personalized beer brand, The Chuggernaut. Each label metaphorically represents a distinct stage and characteristic of her journey as a non-profit Executive Director. "Ego Free," with an approachable illustration and lively flavors, celebrates her humble leadership and shared growth. "Kick Back," featuring a serene mountain vista and crisp notes, emphasizes the crucial need for her to find reflection and rejuvenation. The chaotic rainbow design and rich flavors of "Chaotic Good" embody her dynamic and resilient spirit required to build meaningful change. Finally, the mysterious detective motif and complex profile of "Agent Change" portray her as a bold and unconventional force dedicated to dismantling injustice. Together, these labels offer a creative and engaging narrative of her personality, leadership, resilience, and pursuit of positive impact within the non-profit sector.